With 14 years of hands-on experience planning memorable celebrations across The Hague and beyond, I've learned that the best parties aren't about perfection — they're about authentic moments and genuine connections.
Events Planned
Years Experience
Client Satisfaction
My journey into event planning wasn't planned, honestly. I was a student at Hogeschool van Amsterdam studying Event Management, and I volunteered to organize the annual graduation celebrations. That first year was chaos — we had budget constraints, competing ideas, and about 400 people expecting something special.
But something clicked. I loved solving the puzzle of bringing people together. I loved the moment when guests arrived and felt the energy. So I kept doing it — first as a side project, then as my actual job. In 2010, I launched my first independent planning company right here in The Hague.
The early years taught me everything. Working with diverse clients — families celebrating milestone birthdays, companies hosting team events, couples planning intimate dinners — showed me that every celebration has its own story. I completed specialized training through the International Special Events Society, which deepened my understanding of logistics, design, and client psychology.
The turning point came in 2015. A corporate client trusted me with a 250-person gala. It was featured in a regional lifestyle magazine, and suddenly I wasn't just planning parties — I was building a reputation as someone who could transform visions into reality. Now, as Senior Event Strategist at summvio B.V., I channel that experience into helping others understand the craft of celebration planning.
Fourteen years working with hundreds of clients has given me deep knowledge across every aspect of celebration planning.
From milestone birthdays to intimate gatherings, I've planned celebrations for every age and budget. Kids' parties with creative themes, adult celebrations with sophistication, milestone moments that deserve recognition.
Team celebrations, client appreciation events, company galas. I understand how to create professional atmospheres that still feel warm and genuine. Logistics, branding, guest experience — all of it.
I know The Hague and the Randstad region intimately. Finding the perfect space, transforming it to match your vision, working with venue teams — this is where practical expertise meets creative thinking.
Budgets, timelines, vendor management, day-of coordination. The details matter because they're what allow you to actually enjoy your event instead of worrying about logistics.
Menu planning that fits your theme and budget. I work with caterers and bartenders to create experiences that guests actually remember. Food isn't just sustenance — it's part of your celebration's story.
Making celebrations feel intentional and authentic. Whether it's subtle elegance or bold creativity, I help bring your vision to life in ways that feel genuine to who you are.
Every celebration is different because every person is different. I don't pull from a catalog of ideas. Instead, I listen to your story, understand what matters to you, and build something that feels genuinely yours.
Good planning isn't boring — it's liberating. When the details are handled well, you're free to actually enjoy the moment. That's where the magic happens. I obsess over logistics so you don't have to.
Beautiful design matters, but only if guests feel welcome and comfortable. I think about flow, pacing, how people will move through the space, and how they'll feel. That's the foundation of every good celebration.
Not every celebration needs to be expensive to be meaningful. I've done incredible things with modest budgets. The constraint actually forces better thinking — focusing on what truly matters rather than what's flashy.
Hogeschool van Amsterdam
Formal training in event planning fundamentals, project management, and stakeholder coordination. This foundation shaped my systematic approach to complex celebrations.
International Special Events Society
Specialized training in high-end event design, vendor relations, and sophisticated event execution. This deepened my ability to handle complex, multi-faceted celebrations.
Independent Event Planning Company
Built and ran my own planning business from the ground up, managing client relationships, vendor networks, and the full lifecycle of celebrations. Direct experience with every aspect of the industry.
Summvio B.V. (2018-Present)
Currently leading strategic initiatives in celebration planning and mentoring emerging event professionals. Combining hands-on experience with thought leadership in the field.
Sharing practical knowledge from 14 years of celebration planning experience.
You don't need a big budget to throw a memorable celebration. I've planned hundreds of parties on every budget imaginable, and the best ones aren't determined by spending — they're determined by thoughtfulness.
Read the full articlePlanning a party without a checklist is like navigating without a map. I've developed a comprehensive planning system over 14 years that covers every phase from concept through execution.
Read the full articleThe difference between a good party and a great one isn't the decorations or the food — it's how guests feel. Here's what I've learned about creating celebrations people actually remember.
Read the full articleWhether you're planning a birthday party, corporate event, or milestone celebration, I'd love to hear about your vision. Get in touch to discuss your ideas and see how I can help bring them to life.
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